Esquire
Esquire Magazine asked us to find a way to raise mentorship participation among men.
We came up with The Mentor Act– a law that will make being a mentor a legal excusal from jury duty, so at-risk boys have more positive mentors, thus reducing crime and future need for jurors to be summoned in the first place.
We launched the campaign with a print ad in Esquire magazine and website thementoract.org. The print ad was actually the bill which could be torn out, folded and mailed directly to your state representative.
It drove to a website where you could enter your zipcode and automatically send the bill.
NYTimes Esquire Partners with Agencies to Promote Male Mentorship
Esquire Prisoners on Why Mentors Matter
Adweek Barton F Graf has clever idea getting more men to become mentors
D&AD Good Campaign of the Week: Esquire
Chase Kimball - Copywriter
Rose Sacktor - Art Director
With Dave Canning and Dan Treichel at Barton F. Graf.