We made GIFs show the transition from British America to American America.

We made koozies that transition perfectly from Independence Eve to Independence Day, simply by rotating 180 degrees (to freedom).

We even turned the Newcastle Facebook page into a little Britain and taxed all comments
(with Newcastle purchases of course).

The campaign was covered in FastCo Create, Business Insider, the Wall Street Journal, Creativity, AdWeek, Agency Spy, and, most importantly, Drinking Made Easy.


With Nomi Malik, Kevin Weir, Chris Colliton, and Scott Bell at Droga5.