The New York Times
Part of the "Truth is Worth it" campaign, these films attempt to get into the heads of New York Times journalists and show how they gathered the pieces together to craft a story.
Starting with an already published article, we worked with the journalists to craft a narrative on their journalistic process. We then worked with directors Martin and Lindsay to use news footage, licensed clips, and original b-roll to create the films you see here.
Chase Kimball - Copywriter
Toby Treyer-Evans and Laurie Howell - Creative Directors
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